Top 5 Beauty Retail Apps on Android in Russia for Q3 2023

During Q3 2023, the performance of the top 5 beauty retail apps on the Android platform in Russia showcased diverse trends in weekly downloads and active users.

ИЛЬ ДЕ БОТЭ косметика и духи experienced fluctuations in weekly downloads, starting with 4.4K at the end of June and peaking at 6.4K in late July. The app saw a slight decline towards the end of the quarter, ending September with around 4.9K downloads. Active users mirrored this trend, beginning with 22.6K and peaking at 25.5K in late July, before stabilizing at around 21.7K by the end of September.

Notino: perfumes and cosmetics had minimal weekly downloads, starting with 172 downloads at the end of June and dropping to just 17 by the end of July. Active users also showed a steady decline, starting from 531 and decreasing to 240 by the end of September.

LOOKFANTASTIC -Beauty Shopping saw a sharp decline in weekly downloads from 294 at the end of June to 36 in early July. The app's active users also decreased significantly from 1.8K to 399 over the quarter.

Flip.shop had a very low engagement, with downloads starting at 47 in early July and dropping to zero the following week. Active users followed a similar pattern, starting at 19 and dropping to zero shortly after.

Birchbox recorded 20 downloads in the last week of July and had 10 active users by the end of the same month.

This data, sourced from Sensor Tower, provides a detailed overview of the performance of these beauty retail apps, highlighting the varying levels of user engagement and download trends. For more insights, visit Sensor Tower.